Soon after the Yarnell Hill Fire, I wrote a paper on my thoughts and experiences. Considering the passage of time and additional assignments, I might change a few things on the periphery but I think the paper stands up well. I did not want to re-write it and I struggled on how to approach this topic for more than a few days. I decided to do a play-by-play of a briefing I gave on the Yarnell Hill Fire. I post this not to call attention to my being there, but because it was a tough briefing and unlike with other briefings out there, I can tell you what I was thinking and feeling as I analyze the questions and answers. (As I noted in Part 1, I would not have been able to do this without the experiences on Wallow and Rodeo-Chedeski.)
I believe this was the Wednesday after the Sunday fatalities and it is the day the Granite Mountain crew buggies were to be returned to their home in Prescott. The media is congregated at a roadblock on the side of the highway leading into Peoples Valley and Yarnell. The plan was for the crew buggies to leave the fire area and pass by us around 10:00, after which I would brief the media. However, there were delays and when the video starts, it is after 11:00 with no sign of the rigs. By that time, it was hitting 100 degrees and you could tell the media personnel were getting short-tempered after standing by for well over an hour. As a result, they started asking questions without a formal start to the briefing. Also, I never wear a radio for briefings, but had one on here so I could monitor the traffic about the crew buggie transport and planned to take it off as soon as I knew they were headed towards us. So, for perhaps the most difficult briefing in my career, everything was going wrong at the start.
The Wallow Fire started fast and got big faster. On the third day, it went from about 6,700 acres to 40,000 and over the next seven days, it consumed the following acreage:
Upon arriving, I was assigned to lead the Media Group and it was not soon after that it became evident we were not functioning well. Information was too detailed, too fluid, too much, and too frequent for consistency between individual PIOs (and some of those PIOs were, by necessity, forced into roles beyond their capacity). After hearing complaints from both PIOs and media, we held an impromptu press briefing. We then committed to twice-daily briefings and things seemed to settle down a bit for the media, but not for us. What follows are some thoughts on media briefings and large incident issues in general. Much of this post is based off of a piece I wrote soon after leaving the incident, so some of you may have seen that earlier version.
Occasional thoughts on incident response, crisis communications, wildland fire, and other topics.
Docendo disco, scribendo cogito.
Copyright © Jim Whittington, 2018.