Brad has a Master of Public Policy and Administration degree from Northwestern University, is a Deputy Fire Chief for the City of Maricopa Fire/Medical Department in the Phoenix, AZ area, and is a Type 1 Public Information Officer. He established his department's first public information program and developed a Fire Information Officer network across 29 fire departments around Phoenix.
Brad has served as a PIO on Type 1 Incident Management Teams in leadership positions on over 22 Type I incidents. He's worked some of the largest, most complex wildfires in US history including coordinating media relations for Unified Command during the Blue Cut Fire where 82,000 residents of San Bernardino, CA were evacuated. Brad has proudly responded to and assisted local units with firefighter fatalities, including the Yarnell Hill tragedy where he also helped the investigation team release the Serious Accident Report.
Brad has experience working with local, state, and national level public information programs and understands the complexities associated with the political and social impacts on organizations at each level. He is an experienced instructor and a recognized expert on social media communications during disasters.
Brad's experiences across structural and wildland fire gives him a unique perspective on communities of all sizes. He knows what to do when people have been shocked out of their routine and is constantly coming up with new approaches.
Good mentor, good teacher, good guy, great communicator. Brad is in his element when things are going crazy. His work in social media really set the standard for wildfire incidents.